In anticipation of the National Ballet’s move into their new home (the Four Season Centre for the Performing Arts, designed by Diamond & Schmitt Architects) and the arrival of Karen Kain as Artistic Director, Pod 10 were hired to make over the Ballet’s brand identity from the ground up.
Beginning with the NBC wordmark, Pod 10 built a comprehensive identity platform, including performance posters, tickets, promotioanl pieces, hanging banners, web site designs and DVD loops for playback in the venue itself. Over the past four years, we’ve designed literally thousands of pieces of collateral for the NBC, some of which are included here.