We’ve worked closely with the Soulpepper Theatre Company over the years, beginning with a comprehensive identity makeover in 2004.
Executed in conjunction with Jenny Armour Design, our approach references classic theatre poster illustration but with a modern twist, drawing on the work of contemporary illustrators who we commission to provide original works based on a close reading of the relevant play.
The eye-catching posters form the basis for each season’s advertising campaign, and the aesthetic is carried over to the usual range of collateral – brochures, business cards, letterhead – and the company’s website, which we designed and built.
When Soulpepper moved to the Young Centre for the Performing Arts in 2006, we were retained to create the graphic identity for the Centre, and worked with the architectural firm KPMB, to create the facility’s directional and informational signage.
We designed and built the Centre’s web presence, a sophisticated transactional site that interfaces with the Tessitura box office system, and designed and built an in-house dynamic signage system, which features a projection display in the building’s atrium and a flat panel display above the box office.